Ideas become profitable companies here.
Storyworlding is a consultancy and venture firm in New York. We help brands and growth-stage teams decide what to do, build the systems that do it, and grow the revenue that proves it. We also start companies of our own and teach the method in Build Lab.
Our work, and Lauren’s before Storyworlding, includes teams at American Express, LVMH Maisons, Virgin, Univision, NielsenIQ, and Fabletics.
We move a company from evidence, to judgment, to a working system, to a commercial result.
Every company runs on three kinds of infrastructure, designed or not: how it decides, how it gets work done, and how it reaches customers. Advise, Build, and Grow work on each in turn. Research comes first, and what we learn travels out through Build Lab, Ventures, and Forefield.
We study how ideas and behavior change. Our first study, the Recommendation Audit, asks how AI models decide what counts as luxury. See the research
How the company decides what to do: what to adopt, what to prioritize, how each system should work, and where the money should go. See Advise
How the company gets work done: the workflows, tools, software, and publishing operations that turn a decision into the way the work actually happens. See Build
How the company reaches customers and earns from them: the channels, the platform and CRM, and the website where customers decide, all measured in revenue. See Grow
Founders learn the same method in six weeks, in person in New York, with a first paying customer as the goal. Build Lab is a Forefield course. See Build Lab
When research and client work keep surfacing the same opportunity, we test it with real buyers and build it into a company. See Ventures
Our research and builder network, a separate, linked brand. Its free newsletter is where findings reach readers. Join Forefield
One consequential decision that does not need a project? Ground Truth is one paid hour with Lauren, $500.
Eleven ways to work with us
We find the opening, then build the company.
Door Money
Fanwise
Problem, system, result
From idea to first customer in six weeks
Forefield
Forefield is our research and builder network. Its free newsletter carries research from our studies, our read on what is moving in fashion, hospitality, luxury, and technology, Build Lab, and Storyworlding news. Each email is labeled, and we send only when there is something worth reading.
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