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Email and SEO are the two highest ROI channels

According to research published by Neil Patel, the return on investment from email and SEO are higher than any other marketing channel.

So why don’t more e-commerce stores lean into content?

The answer is because writing knockout content hard. Writing content that converts is even harder.

But it is possible. And when it happens it’s a magical thing. We worked with a direct to consumer retailer that saw a 37x ROI on their content.

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