Lauren Proctor
More than fifteen years of building the systems that get new things adopted.
Lauren has led growth at a global talent marketplace, run digital strategy across 90+ markets for an enterprise data company, headed product at a startup acquired by Twitter, and figured out why videos go viral for YouTube's most-funded partner. She writes code, draws typefaces, and has spoken about digital strategy in 12 countries, including at the United Nations and SXSW.
Storyworlding is Lauren and a small bench of specialists she trusts. She leads every engagement and every venture herself, and brings in designers, engineers, data scientists, and privacy counsel when the work calls for them.
NYU Gallatin, MA / UMass Amherst, BA English and Journalism
General Assembly, Developer in Residence / Columbia, Division I assistant coach
Where the method was tested
Each of these in-house roles was an adoption problem: getting people to try, trust, or buy something new. The way Storyworlding works came out of solving them.
Three principles
Every system starts from evidence, so there is more room for instinct once we reach the answer.
We charge for value, make leaving easy, and recommend only what will serve you.
Find who a thing was always meant for, and the spark takes care of itself.
Talks on digital strategy and adoption in 12 countries, including the United Nations in Geneva and SXSW. Teaching through Build Lab and Praxio.
Curiosity travels well.
