Turn your customers’ year into a reason to fall in love with (and buy) your brand again.
Make every customer feel seen, and give them a reason to buy again.
Your customers get their year with you, told back as a personal story: the favorites, the rituals, and the moments worth reliving, in your brand’s look and voice, delivered through a full marketing campaign that brings them back.
We build, launch, and measure it all for you.
Personalized year in review recaps that build loyalty and revenue.
See how we turn customer data into stories your customers love.
Or choose your path. What brings your customers back?
- A bag on the doorstep every monthCoffee
- A table they keep coming back toRestaurants
- A piece they wear all seasonFashion
- A scent they never go withoutFragrance
Fictional brands, simulated customers.
Customers form deep connections when they see their identity in your brand.
Play a customer’s yearHand each customer a mobile story in your brand, one idea per screen, drawn from their own history. Give them a share card worth keeping or posting. Reach every eligible customer through your approved email, SMS, or app channels.
Let the history shape the story. Loyal customers rediscover favorites, occasional customers relive memorable moments, and new customers celebrate a beginning. Where the data supports it, close with a relevant invitation to buy, renew, or book again.
Every line has a formula behind it
Counted directly from orders and line items.
Repeat count on a single product.
Share of items with a color attribute.
Weekday share of orders, shown only above a minimum number of orders.
A first purchase in a category, followed by repeats.
Lifetime count against the next threshold.
Shape what customers do next.
Each recap shows you how your customers behave, and gives every one of them a reason to act on it.
- Bring them back. Recognize the relationship first, then invite the next visit, purchase, or renewal.
- Introduce what to buy next. Close each story with a product recommendation drawn from that customer’s own taste.
- Learn what they want. Ask for preferences at the end of the story, and use the answers to make every next message more relevant.
- Turn customers into your channel. Share cards carry your brand to their friends and bring new visitors back to you.
- Measure the change. Track return visits, repeat purchases, conversions, and sharing against a holdout that got no recap.
Four kinds of moments
From behavior to recognition
One illustrative customer, followed through all four steps.
Check the events and customer facts, then standardize periods, categories, and units so behavior compares cleanly.
Find change, concentration, and meaningful differences from a customer's own past or a fair cohort, then add context.
Decide what can truthfully be said, assign confidence, and apply privacy rules before a single word gets written.
Turn approved signals into language, sequence, and design, then measure completion, sharing, and what customers do next.
Every claim has evidence. Every interpretation is labeled.
See it on a customer recap: open the live demo, pick a customer, and choose See the evidence to inspect the data, formulas, and exclusions behind every line.
Evidence behind every sentence.
Each customer-facing line traces back to a structured evidence record and an approved language rule.
Ordinary behavior, ordinary conclusions.
Stories stay inside what the product relationship shows: taste, curiosity, progress, ritual, and history.
A story the history supports.
Loyal, occasional, and new customers need different stories. A shorter history can support a shorter recap; insufficient evidence means holding a claim back.
Your approval before launch.
Your team reviews the customer experience, claims, campaign, and data handling before launch.
Control the voice, tone, and design of every customer story.
You decide how your customers are seen. Custom controls keep sensitive topics out of every story and lean into what your brand does best. Kept out of every story:
- Anything inferred about health, household, finances, or identity outside your product.
- Any ranking that makes a light customer look bad.
- Refund, return, or cancellation counts.
- Spend in currency, unless you turn it on.
- Causal claims about why someone did anything.
- Two screens built on the same fact.
Privacy comes first.
Customers trust you with their history. A story only works if that trust holds, so we protect it at every step.
Your environment first. We work through the access path your team approves, inside your own systems wherever possible.
Identity stays with you. Stories are built on a pseudonymous customer key. Names and contact details stay in your systems and join the story only at delivery, inside your own account.
Consent you already have. Only customers who opted in to marketing are eligible. We agree with your team how consent, unsubscribes, and deletion requests are enforced before launch.
Only what the story needs. We use the minimum data each signal requires, at the aggregated feature level, and keep a record of every source.
Every sentence is auditable. Source fields, formula, period, and template are stored with each line, so you can see why any customer saw anything. You approve every module and language rule before build.
You own all of it. The data, the signal library, the language rules, and everything we build stay yours.
The right people for the job. Storyworlding leads strategy, story design, and build. We work alongside your in-house team and bring in privacy counsel and data scientists from our trusted bench as the work requires.
Make their next chapter yours.
Tell us about your customers, your data, and what you want them to do next. Together, we define the story, the audience, and the campaign that fits your brand.
Storyworlding brings the data, creative, delivery, and measurement together. Your team approves the experience before customers receive it.