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Mirror / A Storyworlding product, sold as an engagement

See yourself in the data.

Request a Story Intelligence call
Behavioral storytelling

Your customers generate the data. Mirror gives it back as a story.

Mirror turns first-party behavior, everything customers buy, read, book, save, and return to, into personalized stories, milestones, and year-in-review moments. The best ones leave a customer thinking, “I did not realize that about myself,” and give them a reason to come back.

Where it stands. Storyworlding built Mirror in house. Today we sell it as a consulting engagement to a small number of founding clients. The tools we build in those engagements are meant to become a standalone product.

ForConsumer platforms with 100,000 to 10 million active customers and a recurring relationship.
Built byStoryworlding, with your in-house team and trusted specialists as needed.
Starts withA 4-week Story Intelligence Audit.
Atelier Hollis1 / 6

Demo. Fictional brand, synthetic data.

See it work

One year, told back to one customer.

Tap through a year in review for a fictional fashion resale brand. Each card shows the evidence behind it and how strongly Mirror is allowed to say it.

Claim level
How we say it
Evidence
What Mirror builds

Four kinds of moments

Year in review

A personal annual story drawn from what each customer actually did.

Milestones

The 100th order, the fifth year, the first big achievement, marked the moment it happens.

Lifecycle stories

Stories triggered when a pattern changes or a customer enters a new stage.

Shareable media

Identity-rich cards and sequences customers post on their own.

How it works

From behavior to recognition

01Observe

Check the events and customer facts, then standardize periods, categories, and units so behavior compares cleanly.

02Compare

Find change, concentration, and meaningful differences from a customer's own past or a fair cohort, then add context.

03Validate

Decide what can truthfully be said, assign confidence, and apply privacy rules before a single word gets written.

04Tell

Turn approved signals into language, sequence, and design, then measure completion, sharing, and what customers do next.

The trust model

Every sentence is true

Customer dataevents and factsGatetruth and privacyObserved factstated directlyDerived patternwith the period and comparisonInterpretationin the language of maymore inference, softer language
Nothing reaches a customer until it passes the truth and privacy gate. The further a sentence moves from the data, the more carefully it is worded.
Observed fact“71% of purchases were neutral colors.”

Stated directly, once the underlying data is validated.

Derived pattern“Neutral purchases rose 24 points from last year.”

Stated with the period and what it is compared to.

Interpretation“Your taste may be moving toward quieter luxury.”

Offered as a possibility, in the language of may and suggests.

Evidence behind every sentence.

Each customer-facing line traces back to a structured evidence record and an approved language rule.

Ordinary behavior, ordinary conclusions.

Stories stay inside what the product relationship shows: taste, curiosity, progress, ritual, and history.

Something for everyone.

Every customer gets a story worth receiving, whether they ordered twice or two hundred times.

Counsel reviews before launch.

Privacy counsel reviews the signal set and language rules before anything reaches a customer.

Your data

How we handle it.

Your environment first. We work through the access path your team approves, inside your own systems wherever possible.

Only what the story needs. We use the minimum data each signal requires, at the aggregated feature level, and keep a record of every source.

You own all of it. The data, the signal library, the language rules, and everything we build stay yours.

The right people for the job. Storyworlding leads strategy, story design, and build. We work alongside your in-house team and bring in privacy counsel and data scientists from our trusted bench as the work requires.

Engagements

Three steps, priced up front

01 / 4 weeksStory Intelligence Audit$15,000

A data audit, an inventory of candidate signals, 3 or 4 story concepts with sample screens, and a privacy and claims review. The fee is credited toward a pilot.

02 / 8 to 12 weeksPilotFrom $40,000

One customer moment, such as a milestone, an anniversary, or a year in review for one segment. Built, launched, and measured.

03 / OngoingProduction programFrom $120,000 a year

A full rollout and a year-round calendar of stories, with testing, reporting, and new moments each quarter.

Founding clientsThe first 3 Story Intelligence Audits run at a founding rate.In exchange, we publish the work as a case study with your approval. Once those spots fill, standard fees apply.
Where it fits

Signs Mirror will work for you

Rich behavior

Several reliable event types across a meaningful stretch of time.

Recurrence

A relationship that builds through repeat use.

Identity

Behavior that reflects taste, curiosity, movement, progress, or ritual.

Celebration

Most customers have something real to be recognized for.

Shareability

Some signals people would be proud to post.

A next step

A clear action to follow: return, renew, book, or continue.

Start here

Request a Story Intelligence call.

30 minutes. Bring a sense of what your customers do most. You leave with 2 or 3 stories your data could tell and a clear next step.

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