Digital strategy
Know which channels deserve the budget.
Every channel has an owner. The plan does not.
Site, search, social, email, and the tools behind them grow one decision at a time, until nobody can say which ones earn their budget.
We look at every digital surface you run and turn it into one plan: what to keep, what to fix, what to stop, and what to try next.
- Time
- 4 weeks
- Price
- $22,000, fixed fee
- Deliverable
- A prioritized digital roadmap
Where it fits
Advise, because the output is a decision about where digital money, channels, platforms, and attention should go. It is a plan your team can act on, not a build.
This is right when
- Your digital presence grew one decision at a time, and nobody can say which channels earn their budget.
- You inherited channels you did not choose.
- You are about to spend real budget on a new site, platform, or channel and want the plan first.
Not the right engagement when
- You already know what the site needs to do and need it made.Go straight to Websites.
- The problem is how acquisition, conversion, and lifecycle run across markets.Look at GTM systems design.
- The question is where AI and automation pay off inside the operation.Look at the AI Readiness Audit.
What we do
Site, search, social, email, paid media, and the tools behind them: what each costs, what it does, and what it is meant to do.
How people actually find you, compare you, and buy, and where they drop off along the way.
What to keep, fix, stop, and start, ranked by likely effect on revenue and the effort to change it.
A roadmap with owners and a sequence your team, or ours, can run.
- NielsenIQLauren, in-house role, 2022 to 2024Director of Digital Strategy and Operations across 90+ markets and 180 products; inbound leads grew 7x in 2 years.
- JobbaticalLauren, in-house role, 2016 to 2019One acquisition system reached candidates in 208 countries.
- Often comes beforeNothing. Digital strategy is a starting point.
- Often leads toOur Build and Grow teams can carry out the plan, for example Websites, Paid media and SEO, or Content systems. Your team can run it. Or we stay on as Fractional marketing leadership to own it.
Digital strategy, GTM systems, or the AI audit?
Digital strategy decides where the money, channels, platforms, and attention go. GTM systems design decides how acquisition, conversion, and lifecycle run together as one model. The AI Readiness Audit looks inside the operation. On the call we tell you which question you actually have.
- WebsitesA site that says who you are now, and sells it.From $28,000
- Paid media and SEOPaid and search on one budget, measured against revenue.From $6,000/mo
- Content systemsYour expertise, published every month, in your voice.$12,000 setup + from $7,500/mo