Replatforming and CRM
The platform under the store, and the list behind it.
The platform is holding the store back.
A slow or rigid store limits what paid media and email can do, and a careless migration costs rankings, orders, and customer history.
Move to the right platform without losing a customer, an order, or a ranking, and come out with a CRM that can finally personalize.
- Time
- 8 to 16 weeks
- Price
- From $50,000
- Platforms
- Shopify, WooCommerce, headless, Klaviyo, and HubSpot
Where it fits
Grow, even though it is a serious technical build, because the platform and the CRM are the commercial system: where customers buy, what you know about them, and the flows that bring them back.
This is right when
- The store is slow or rigid, and it limits what paid media and email can do.
- You need to move platforms without losing customers, orders, history, or rankings.
- Your CRM cannot segment or personalize by what people actually buy.
Not the right engagement when
- The platform is fine, and the problem is what the site says.Look at Websites.
- The platform and the flows hold, and you need more traffic.Look at Paid media and SEO.
- The question is how every market should run acquisition and lifecycle.Look at GTM systems design.
What we do
An honest comparison for your catalog, margins, and team.
Catalog, customers, orders, redirects, and the search equity that takes years to rebuild.
The data model, integrations, and segmentation.
Welcome, browse, cart, post-purchase, win-back, and personalization by product interest.
One source of truth for revenue by channel and segment.
- Benchmade ModernClient engagementCRM personalization by product interest as part of the program that reached 9.6x.
- NielsenIQLauren, in-house role, 2022 to 2024A report store launched to $300K in a year with zero spend, plus a stack replacement that saved $250K a year.
- Often comes beforeNothing required.
- Often leads toUsually a growth program on top of the new foundation (Paid media and SEO), because now it will hold. Or a full handoff with flows documented and integrations mapped.
Move platforms, or fix what sits on top?
Sometimes the store is fine and the problem is the CRM or the flows. We tell you which before anything moves. If the platform is fine and the problem is what the site says, that is Websites. When a project needs both, one written scope names the site work and the platform work separately.
- WebsitesA site that says who you are now, and sells it.From $28,000
- Paid media and SEOPaid and search on one budget, measured against revenue.From $6,000/mo
- GTM systems designOne go-to-market engine every market runs the same way.From $45,000