Content systems
Your expertise, published every month.
You know more than you publish.
In technical and expert industries, the knowledge sits with people who have no time to write, so the market never hears it.
Your experts talk for an hour. We turn it into a month of posts, videos, and newsletters, and a person approves every piece.
- Time
- 3-week setup, then monthly
- Price
- $12,000 setup, then from $7,500 a month
- Channels
- LinkedIn, video, newsletter, and site
Where it fits
Build, because it is an operating system for publishing: interviews, voice rules, a drafting pipeline, and a weekly approval flow. It changes how the company produces what it knows, not how it buys attention.
This is right when
- Your team knows more than it publishes, and the experts have no time to write.
- You want a steady cadence on LinkedIn, video, newsletter, and the site, in your own voice.
- You work in a technical or expert industry, like manufacturing, environmental services, healthcare construction, or agtech.
Not the right engagement when
- You publish enough. You need more of the right people to see it.Look at Paid media and SEO.
- You need a one-time set of pages, not a monthly cadence.Look at Websites.
- Nobody on the team can give an hour a month to talk.The system runs on your experts’ own words. Without them, there is nothing true to publish.
What we do
Interviews with the people who know the work: the plant manager, the QA lead, the founder.
Editorial calendar, formats per channel, a ten-minute weekly approval flow, and a drafting pipeline with your voice rules built in.
Posts, carousels, video scripts, and newsletter issues drafted, approved, and published, with reporting on what moved.
The model drafts from your team's actual words and verified facts. It never invents a claim, a number, or a quote. A person edits every piece before it goes out under your name.
- Amlon GroupClient engagementA LinkedIn and video operation for an environmental services company and its trade conference presence.
- SomafinaClient engagementInterview-driven newsletter and social content around testing rigor, built to land ahead of a certification announcement.
- Often comes beforeNothing. The 3-week setup is the start.
- Often leads toThe value is the cadence, so the system is built to keep running. Some clients take it in house after six months with the pipeline and voice rules handed over.
Publishing, or distribution?
Content systems produces the material: what your experts know, published every month. Paid media and SEO runs the channels that put it in front of buyers and measures what they return. Search content can sit in either. Before anything is drafted, we decide which channels the system should feed.
- Paid media and SEOPaid and search on one budget, measured against revenue.From $6,000/mo
- WebsitesA site that says who you are now, and sells it.From $28,000