Fractional marketing leadership
A head of marketing, a few days a week.
The roadmap exists. Nobody owns it.
Growth and AI work stalls between meetings when no senior person runs it week to week, and a full-time hire is still months away.
A senior leader who owns your roadmap, runs the weekly rhythm, and sits in your leadership meetings, for less than a full-time hire.
- Time
- 1 or 2 days a week
- Price
- $9,500 a month for 1 day a week, $17,500 for 2, with a 3-month minimum
- Deliverable
- One owner for growth and AI
Where it fits
Advise, because the job is senior judgment, every week: what the company does next in marketing, growth, and AI, and who does it. This is operating leadership, not outsourced campaign management, although the leader does the work when it cannot wait.
This is right when
- You are post-seed to Series B and need a senior marketing leader before you can afford one full time, or you are between leaders.
- A roadmap exists, and nobody owns it from week to week.
- Your plan for AI is “someone should own this.”
Not the right engagement when
- There is no plan yet, and the first job is deciding what it should be.Start with Digital strategy, or the AI Readiness Audit if the question is AI.
- You need channels managed, not a leader.Look at Paid media and SEO.
- You need one defined project delivered.Book it directly, for example Websites or Replatforming and CRM.
What we do
Growth, marketing, and AI adoption as one plan with one owner, reviewed monthly with leadership.
A weekly operating meeting, priorities, and the follow-through most teams lose between meetings.
Agencies, freelancers, and vendors held to the plan and the numbers.
Hiring plans, job descriptions, interviewing, and onboarding for the full-time hire who eventually replaces us.
Board materials, a launch, a replatform, a campaign that cannot wait for a hire.
You get a person in the room, not a report. Decisions get made on Tuesday instead of at the offsite. The AI conversation moves from "we should look at this" to a list of builds with dates.
- JobbaticalLauren, in-house role, 2016 to 2019Head of Marketing and Product across 46 markets, reaching candidates in 208 countries. The role included board materials and fundraising support.
- NielsenIQLauren, in-house role, 2022 to 2024Director of Digital Strategy and Operations across 90+ markets and 180 products.
- Often comes beforeA plan to run helps. If there is none yet, start with Digital strategy or the AI Readiness Audit.
- Often leads toWe help you hire the full-timer and stay for the handoff, or step down to a lighter advisory cadence. Retainers end when the job is done.
A leader, or a project?
This is ongoing leadership: one senior person who owns the roadmap and runs the week. If you need one defined thing delivered, a plan, a site, or a migration, book that project directly. If there is no roadmap yet, start with the plan.
- Digital strategyOne plan for every channel you run.$22,000
- GTM systems designOne go-to-market engine every market runs the same way.From $45,000
- AI Readiness AuditKnow where AI pays off, and what to build first.$18,000