Paid media and SEO
Paid that pays, organic that compounds.
Spend goes up. Nobody can say what it returns.
Paid and organic run as separate programs reported in clicks, so no one can see what each dollar brings back.
Paid search, paid social, and SEO run as one system, measured against revenue, and reported in plain language every week.
- Commitment
- 3-month minimum and at least $20,000 a month in ad spend
- Price
- $6,000 a month or 10% of spend, whichever is higher
- Deliverable
- Managed channels, weekly reports, and creative testing
Where it fits
Grow, because it runs the channels that bring customers in, and it answers to revenue, not clicks.
This is right when
- You spend at least $20,000 a month on media.
- Paid and organic report separately, in clicks, and nobody can say what each dollar returns.
- You want weekly reporting in revenue terms, from someone who will tell you when to turn a channel off.
Not the right engagement when
- You spend less than $20,000 a month on media, or you do not know which channels deserve it.Start with Digital strategy.
- The store or the site is where people drop off.Fix that first with Replatforming and CRM or Websites.
- Each market or segment runs acquisition its own way, and the model is the problem, not the channels.Look at GTM systems design.
- You need material worth publishing, not channels managed.Look at Content systems.
What we run
Structure, bidding, feeds, and the negative lists nobody maintains.
Meta and the channels that fit your buyer, with a creative testing cadence.
Every dollar of media lands somewhere. We test where.
Technical fixes, content built to rank and convert, and the authority work that takes a year.
Weekly, in revenue terms, with what we changed and why.
Paid and organic are one budget. Paid buys the data that tells us what to build organically; organic lowers the price of paid over time. We manage to blended return, and we will tell you when a channel should be turned off.
- Benchmade ModernClient engagement$240K to $1.2M in monthly revenue over 28 months, at a 9.6x return on marketing spend.
- Mag+75% of the company's leads from one digital program.
- Often comes beforeNothing required. If the store is slow, Replatforming and CRM usually comes first.
- Often leads toSearch compounds, so programs usually run past the minimum. If you bring it in house, you get the playbooks, the account structure, and a handoff period.
Ongoing management, or a one-time fix?
Send the last 3 months of reporting. We tell you what we see and which kind of help it calls for. If the store or the site is where people drop off, fix that before buying more traffic.
- Replatforming and CRMA better platform with every customer and ranking intact.From $50,000
- WebsitesA site that says who you are now, and sells it.From $28,000
- Content systemsYour expertise, published every month, in your voice.$12,000 setup + from $7,500/mo