Forefield
Know what is moving.
Forefield is the research and builder network that works alongside Storyworlding. It publishes what our studies find, follows what is being built at the edge of new industries, and runs Build Lab, where people learn to build a startup in six weeks. Its free newsletter is for people who build brands and businesses in fashion, hospitality, luxury, and technology. It carries four kinds of writing, and each one is labeled: research from our studies, our interpretation of what is moving, brand partnerships, and updates about Storyworlding and Build Lab. There is no fixed schedule. We send when there is something worth reading.
Four kinds of email, each labeled
Results from our studies, reported with the method and kept separate from what we think they mean.
What we think is moving across the four beats, and why it matters to people building in them. Labeled as our view, not as findings.
Fashion and hospitality collaborations worth knowing. When Storyworlding is involved in one, we say so.
Venture launches, client work, and new Build Lab cohorts. This is us talking about us, and it is labeled that way.
Which New York restaurant five AI models call the most luxurious.
One prompt, asked the same way of five models. The study asks how each model defines luxury and how stable that definition is. Results go out in the Forefield newsletter.
Pick what you want.
We send each kind only when there is something worth your time.
Free. Unsubscribe anytime.