Every market runs its own playbook.
When each region or segment builds its own funnel, nobody can compare performance, and what works in one place never reaches the others.
We design acquisition, conversion, and lifecycle as one system, build the core, and give every market the same playbook.
- Time
- 6 to 10 weeks
- Price
- From $45,000
- Deliverable
- Operating model, live funnel, dashboards, and playbooks
Where it fits
Advise, because what you buy is the go-to-market operating model: how acquisition, conversion, lifecycle, and measurement work together in every market. We implement the core funnel, flows, and measurement so the model runs live, but the model is the product.
This is right when
- You sell across regions, languages, or segments, and every team runs its own playbook.
- Nobody can compare performance from one market to the next.
- You are entering new markets, or you sell through partners who need enablement, not just marketing.
Not the right engagement when
- You sell in one market through one funnel, and the question is where to spend.Look at Digital strategy.
- The model works, and the platform or CRM underneath does not.Look at Replatforming and CRM.
- You need someone to run the plan, not design a new one.Look at Fractional marketing leadership.
What we do
Every channel, handoff, and metric, across every market or segment.
A channel and market model, shared funnel stages, and the segmentation and CRM architecture underneath.
The central funnel, lifecycle flows, and measurement, built and live.
Playbooks regional teams can run without us, and a cadence for feeding what they learn back in.
Campaigns end. A system compounds: the same positioning translated across markets, the same funnel measured the same way, and the data coming back to improve the model.
- JobbaticalLauren, in-house role, 2016 to 2019A distributed acquisition system across 46 markets reached candidates from 208 countries.
- NielsenIQLauren, in-house role, 2022 to 2024One operating model across 90+ markets; inbound leads grew 7x in two years.
- Often comes beforeNothing required. If you are not sure the problem is the operating model, Digital strategy answers that first.
- Often leads toYour team runs the model from the playbooks, with us as your Fractional marketing leadership lead if you want an owner, or on a growth retainer if you want us running channels (Paid media and SEO).
Full model, or a narrower fix?
We begin by mapping the system as it is. The map tells us whether you need the whole operating model or one broken stage repaired. If the real question is where to spend, that is Digital strategy.
- Replatforming and CRMA better platform with every customer and ranking intact.From $50,000
- Paid media and SEOPaid and search on one budget, measured against revenue.From $6,000/mo
- Fractional marketing leadershipA senior marketing leader in the room, without the full-time hire.From $9,500/mo