Every market runs its own playbook.
When each region or segment builds its own funnel, nobody can compare performance, and what works in one place never reaches the others.
Who it is forCompanies selling across regions, languages, or segments where every team does it differently. Companies entering new markets. Partner-led businesses that need enablement, not just marketing.
We design acquisition, conversion, and lifecycle as one system, build the core, and give every market the same playbook.
- Time
- 6 to 10 weeks
- Price
- From $45,000
- Deliverable
- Operating model, live funnel, dashboards, and playbooks
What we do
Every channel, handoff, and metric, across every market or segment.
A channel and market model, shared funnel stages, and the segmentation and CRM architecture underneath.
The central funnel, lifecycle flows, and measurement, built and live.
Playbooks regional teams can run without us, and a cadence for feeding what they learn back in.
Campaigns end. A system compounds: the same positioning translated across markets, the same funnel measured the same way, and the data coming back to improve the model.
- JobbaticalLauren, in-house role, 2016 to 2019A distributed acquisition system across 46 markets reached candidates from 208 countries.
- NielsenIQLauren, in-house role, 2022 to 2024One operating model across 90+ markets; inbound leads grew 7x in two years.
Full model, or a narrower fix?
We begin by mapping the system as it is. The map tells us whether you need the whole operating model or one broken stage repaired. Your team runs the model from the playbooks, with us as your fractional marketing lead if you want an owner, or on a growth retainer if you want us running channels.
- AI Readiness AuditKnow where AI pays off, and what to build first.$18,000
- Fractional marketingA senior marketing leader in the room, without the full-time hire.From $9,500/mo
- Digital strategyOne plan for every channel you run.$22,000