03 / Commercial infrastructure
Find where to startGrow
Commercial infrastructure
Grow changes how the company reaches, converts, and retains customers.
Grow is commercial infrastructure: the customer-facing systems responsible for demand, conversion, retention, and revenue. Some of it is serious technical work. A website and a replatform are real builds, but they sit here because their job is to win and keep customers, and we judge them by revenue. It is the approach behind Benchmade Modern’s 9.6x return on marketing spend.
Grow
The traffic, the platform, and the site that sells.
How it runs
Four steps
01Look at the numbers.
Send 3 months of reporting.
02Fix the foundation.
Platform and lifecycle before spend.
03Run the channels.
Reporting every week, in revenue.
04Review quarterly.
If it is not paying, we say so first.
Lifecycle, retold
Mirror
Give customers a story about themselves they want to share, and a reason to come back. Mirror turns what they buy, read, book, and return to into personal year-in-review moments and milestones.
See how Mirror worksStarts with a 4-week audit
Behind the numbers