Every case is written the same way: the problem, what was built, and the result. Each one also says whose work it was. Some are Storyworlding client engagements. Some are roles Lauren held in-house, before the firm and alongside it. Companies we build ourselves are on the Ventures page. Names are used with permission, and the numbers are the company's own.
Problem. A made-to-order furniture brand with a long consideration cycle and a paid program that had plateaued.
What we built. Full-funnel paid media rebuilt around consideration, CRM personalization by product interest, and conversion testing on the configurator.
Result. $240K to $1.2M in monthly revenue over 28 months, at a 9.6x return on marketing spend.
Problem. Sell relocation to talent in every country, with different rules in each one.
What Lauren built. A distributed acquisition and PR system across 46 markets, plus government partnerships in Estonia, Malaysia, and Singapore.
Result. Candidates from 208 countries. TechCrunch and The New York Times. Traffic up 300%.
Problem. 180 products, regional teams, and a martech stack nobody could explain.
What Lauren built. One operating model for acquisition, personalization, and monetization, plus an e-commerce store for reports.
Result. Inbound leads up seven times in two years. $300K in report sales with zero ad spend. $250K a year cut from platform costs.
Some through Storyworlding, and some through Lauren’s in-house and agency roles.
