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What are you seeing?

Start with what you noticed

The beginning of a company does not always look like a company.

Sometimes it looks like:

  • An operator wondering why an industry still works this way.
  • A business owner seeing customers repeatedly ask for something nobody provides.
  • An investor developing conviction before there is an obvious company to fund.
  • A technologist recognizing that something previously difficult has become possible.
  • A person close enough to a market to see an opportunity that outsiders cannot.

If you have seen something, we want to understand it.

  • You do not need a deck.
  • You do not need a company name.
  • You do not need to have decided whether you want to become the founder.

Start with what you noticed.

Tell us what you see.

Ten questions in three short steps. Only the first question, your name, and your email are required.

Answer the ones you can. Leave the rest.

Step 1 of 3The observation
01
Plain words are best. A paragraph is enough.
02
03
How close are you to this market or problem? Pick the closest, or skip it.
04
Step 2 of 3What you bring, and what you want
05
What do you already bring? Choose any that apply.
06
What would you want Storyworlding to contribute? Choose any that apply.
07
How would you ideally participate? You do not need to have decided.
Step 3 of 3Evidence, and how to reach you
08
Conversations, customers, data, a prototype, or nothing yet. All are fine.
09
10
 

We read everything that comes in. We do not take ownership of ideas you share with us. By sending, you agree to our Privacy Policy.

What happens next

Your observationWe read itConversationInvestigationA company inside itwe agree a structureNot this timewe say soif it fits what we are exploring
Every observation is read. The ones that fit become a conversation and an investigation, which ends in a structure or a clear no.
  1. We read everything that comes in.
  2. If it fits what we are exploring, we set up a conversation.
  3. We investigate: research, early tests, and time with people close to the market.
  4. If there is a company inside it, we agree on a structure together.
  5. If there is not, we say so.

Other ways in

WhoHow it works
Operators who want to run a companyWe recruit a CEO or cofounder for companies we build once they are ready. Tell us what you have run and what you want to run next.Introduce yourself
Organizations considering a joint ventureBring complementary assets, expertise, technology, customers, or distribution. Terms are set case by case.See the models
For investors

A firm-level structure, in progress.

We plan to raise once, at the firm level. The structure, the terms, and who is eligible are still being set with counsel, so nothing is offered today. If you want to hear when there is something to review, register your interest and we will follow up.

  • One raise, at the firm level. We plan to raise once for Storyworlding Ventures and use that capital alongside our own.
  • A stake in each company. Storyworlding builds each company and holds a stake in every one it spins out.
  • Each company raises on its own. Once a company has traction, it raises its own round from outside investors.

Bring us the observation. We can find out whether there is a company inside it.

Start with what you noticed

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